The ITE National Capital Section is hosting a FREE webinar on November 27, 2025.

Reducing speed limits in urban areas is a commonly adopted strategy in recent years to reduce the incidence and severity of traffic collisions. Numerous Canadian cities have implemented speed limit reductions as part of their efforts to enhance road safety.

Under Transport Canada’s Enhanced Road Safety Transfer Payment Program (ERSTPP), SMATS Traffic Solutions (SMATS) and the Traffic Injury Research Foundation (TIRF) partnered to undertake a statistical study to investigate the impact of speed limit reduction as a road safety strategy. Join us for this valuable conversation.

DATE: Thursday, November 27, 2025

TIME: 12:00pm – 1:00pm EST

*The virtual webinar link details will be shared in your ticket confirmation email after you have registered.*

==Registration ends on November 27 at 10am==

Webinar Details

The study is evaluating the impact of posted speed limit reductions on metrics like vehicle speeds, harsh braking incidents, and harsh acceleration events. This presentation of the interim study results will inform the audience on:

• The impacts of posted speed limit reductions on vehicle speed.
• Guidance on conditions under which additional measures, such as traffic calming, should be considered.
• The use of ‘Big Data’ to gain actionable insights to support data-driven policy and planning decisions, ensuring impactful and sustainable safety interventions.

Presenters

The Traffic Injury Research Foundation (TIRF) is an independent road safety research institute and registered Canadian charity. TIRF is a world leader in research, program and policy development, evaluation, and knowledge transfer — preventing loss of life and injuries on the roads, reducing social costs and safeguarding productivity. Our focus is on people and their behaviours on the road that create risk.

Craig Lyon is the Director of Road Safety Engineering at the Traffic Injury Research Foundation. He has a Masters of Applied Science degree from the University of Toronto and a Bachelors of Engineering degree from Toronto Metropolitan University (previously Ryerson). Craig has over 25 years of experience in transportation engineering with a focus on the quantitative analysis of road safety, including the development and evaluation of road safety improvement programs; investigating the safety effects of planning and design decisions; before-after crash investigation studies; and the investigation of vehicle-pedestrian crashes.

SMATS Traffic Solutions is an Ottawa-based technology company specializing in traffic data collection and analysis through advanced sensors and big data analytics. Its innovative solutions support a wide range of applications in traffic operations, engineering, safety, and transportation planning. SMATS products have been successfully deployed and trusted by agencies and organizations across Canada and around the world.

Amir Ghods is the CEO and founder of SMATS Traffic Solutions. Amir holds a PhD degree in Traffic Engineering from the University of Waterloo and has a long track record of academic research and solving industry challenges using technological innovations. He has over 15 years of experience in ITS, transportation data analytics, control, optimization, and simulation systems.