As directed in the 2020-2024 Strategic Plan, ITE Canada (then CITE) has embarked on the development of a communications strategy that supports the achievement of our goals. Now complete and approved by our Board, the resulting Strategic Communications Implementation Plan identifies priority strategies and actions for ITE Canada to complete from 2022 to 2023.
The plan, developed in partnership with Uplift Engagement Communications Inc., is fully informed by a robust research and engagement process that represents observations of experienced communication professionals, quantitative data, and qualitative feedback. This includes input from many ITE members and non-members obtained through one-on-one interviews, workshops, and an online survey. We thank everyone who contributed your thoughts and ideas to help ITE Canada better serve our transportation community!