The City of Guelph is advancing an equity‑centered Vision Zero Action Plan that aims to eliminate severe injuries and fatalities on city streets. This presentation explores how Guelph is integrating equity principles into collision analysis, street design, community engagement, and priority‑setting to ensure that road safety improvements benefit residents who face the greatest mobility barriers.

Attendees will learn how the Vision Zero Action Plan identifies disproportionate risks for people who walk, cycle, roll, or rely on transit, and how the City is directing investments toward historically underserved neighborhoods. The session will highlight the role of equity data, lived‑experience insights, and cross‑department collaboration in shaping safer, more accessible transportation networks.

This presentation offers practical guidance for municipalities seeking to embed equity into Vision Zero frameworks and build streets where every resident—regardless of background, ability, or mode of travel—can move safely.

Date: Wednesday, September 16, 2026

Time: 12:00 PM to 1:00 PM ET

Location: Online. Link to be shared with registered attendees in the event confirmation email.

Cost: Free

Tickets: Available until 11:30 PM on September 15, 2026

PDH Credits: 1 PDH

Speaker:

Dr. Liraz Fridman is a Canadian injury epidemiologist who transforms evidence into meaningful, on‑the‑ground road safety improvements. She leads Guelph’s Vision Zero Action Plan, serves as President of the Canadian Association of Road Safety Professionals (CARSP), and founded the Canadian LeadHERs in Road Safety to champion women’s leadership across the country. Fluent in three languages, she moves easily between communities, disciplines, and perspectives—bringing research, collaboration, and lived experience together to shape safer, more equitable communities. With a strong belief that communications, public narratives, and political will are central to Canada’s progress on Vision Zero, she works to bridge the gap between data, policy, and the people they’re meant to serve. Her work is grounded in both expertise and everyday life, inspired constantly by her two young boys who remind her why safe streets matter.